Importance Of Using Pre-existing Designs And Their Effect On Creativity
It’s not always easy to produce consistent content that appeals to buyers and encourages them to buy. Even if you have systems in place for identifying content subjects that resonate with your target audience, crafting them in an appealing way might be difficult.
One very important and basic practice to create appealing content is using pre-existing designs and making them your own.
But with this practice comes a common misconception that employing a pre-existing design restricts creativity. Pre-existing designs result in content that is monotonous and lacks the punch.
“Creativity doesn’t just love constraints; it thrives under them.”
– David Burkus
Content is important aspect in everywhere. Some of the most innovative content is built on pre-existing designs or structures. And the truth is that these pre-existing designs are used by the most successful firms on the network.
They are necessary for the development of a brand. Repeated visual elements in your creative content become a part of your brand when there is a level of consistency. A color, a typeface, and an art style are all recognized by your audience.
Using pre-existing designs saves you time so you don’t have to reinvent the content with every new post.
This blog will be focusing on 3 types of pre-existing design alternatives that every creator should be using:
- Canva Templates.
- Social Media Image Templates by Hubspot.
- Instagram Templates.
For public relations specialists, Canva is an excellent design tool. It’s simple to use and comes with a slew of features that makes it one of the greatest websites for designing.
Canva has a variety of great features and advantages:
1. Choose from pre-existing designs and pre-set sizes.
Do you lack the design skills to begin creating a graphic from the ground up, or are you short on time? Canva Pro has a large selection of templates and pre-set sizes that are ready to use in a single click. These templates have already been prepared for you; all you have to do now is modify the colors, fonts, graphics, and logo to match your brand.
2. Easily adapt and resize your designs with just a few clicks.
For each social media network, a single image size will not suffice. With Canva Pro’s Magic Resize button, you can quickly change the size of your design to fit a range of designs. You may even change the size of a single design into multiple different design kinds at once!
This design tool, offers dimensions for almost all social media platforms; however you can easily customize to particular dimensions if needed.
3. Stand out using Canva’s Animator tool.
With video message, viewers are more likely to connect. According to a study by Social Media Today, 54 % of customers will prefer video over any other type of information in 2022. That number is likely to rise in the future. Try including animations and GIFs into your designs if you want to take your ad to the next level. This will bring your designs to life and is a surefire way to catch the attention of your audience.
4. Design now, post later by scheduling your media directly with Canva.
You may design and organize your upcoming social media content in advance to your favorite social networking platforms by using the correct template and then scheduling directly from Canva. This is a huge step forward for individuals who want to save time when it comes to design.
5. Keep all of your brand assets in one place.
Canva Pro also provides up to 100MB of storage for all of your designs, as well as an unlimited number of folders to help you stay organized. Canva already has over 3,000 fonts, but Pro allows you to upload any exact typefaces for businesses that need to adhere to more stringent brand rules.
To keep your brand identity consistent across all of your designs, use your Canva Brand Kit to control your brand colors.
6. Create a team, add members and assign roles to them.
Teamwork is the key to any business’s growth and success. Everyone on the team can contribute to the design process by working collaboratively. At the moment, Canva offers two types of teams: free teams and Canva Pro teams.
Regardless of whether you choose a free or Pro account, you’ll be able to generate a wide range of interesting and intriguing content to lure your target audiences and prospects. That, after all, is what marketing is all about!
Social Media Image Designs by Hubspot.
People are 44% more likely to interact with social media content that includes images. Visual material, on the other hand, necessitates more time and effort. That’s why Hubspot has put up a collection of 50+ editable designs for creators.
Because these templates are in Google Slides, they’re incredibly simple to customize — no Photoshop skills are required! Simply add text to an image, save it, and share it on social media.
Instagram Design Concepts
It’s critical to create Instagram themes for your business that are both unique and consistent with your brand’s messaging. There’s also a lot of inspiration out there to help you come up with new design ideas for your company.
Below are 5 designs and concepts that are simple to replicate and personalize.
1. Reminders and Notifications
Are ideal for motivating people to take action. Keeping with the user interface idea, everybody who has a smartphone has already been programmed to notice these designs. These are great for quick text and may be quickly stacked with pictures.
The iOS “Reminder” Instagram concept is used by brands for short, motivating text. Because this concept is so popular, be sure to personalize it with color, typefaces, and other brand design aspects.
2. Venn Diagrams
The tried and tested Venn diagram is one of the simplest charts to consider employing as one of your Instagram layouts. It immediately focuses on the similarities between two or more ideas. They pique people’s interest right away, making them want to figure out what they’re saying. Start with two concepts and try to come up with ten or more ways to connect them to make your Venn diagrams more intriguing.
If you’ve spent any time on Instagram in the last three years, you’re well aware that Twitter screenshots are a popular format. There are a couple of reasons why this works.
Stick to one or more specified forms when posting tweets to Instagram. Choose whether you want branding, brand colors, or other brand design aspects to be included. To have more control over the design and layout of your Tweet, consider utilizing your favorite image editor to recreate the appearance.
4. Choose a Favorite
Perfect for engaging your audience and eliciting feedback. “Choose A Favorite” graphics present a list of items with which the viewer can identify. They decide which thing is the best, favorite, and so on. “Choose 3” is a recent trend in this style. Many firms have utilized vintage product photos with this template throughout the 2020 Pandemic, allowing fans to choose their favorite from the past.
A list is something that everyone enjoys. Even better if you can cross items off the list. Another accessible notion and visual that stimulates inquisitiveness in the spectator. To mentally cross items off the to-do list. Alternatively, if the checklist is really useful, you can save the page and return to it later.
People are free to become complacent and take the “road of least resistance” when they are not constrained; they can pursue their original notion rather than being pushed to seek out the optimal option.
Constraints can help establish a clear problem, method, or objective by providing focus. And, by putting people in a box, they are pushed to think outside of it; since the obvious options and connections are no longer available, we must look at more data to come up with a fresh thought.
These pre-exiting design tools are here to make things easier for you, so it is important that you utilize them completely.
Know your brands message and design details and these pre-existing designs will be the canvas for your creativity.