8 Top Digital Marketing Trends For 2023!
Digital marketing is changing rapidly, and it’s an exciting time to be a marketer. Here are some digital marketing trends that will have a big impact on the industry in 2023.
Trend #1. Social Media Stories
Social media stories have been around for a while, but the format is still growing in popularity. While it may not be as widely used as other types of social media content, it offers great potential to tell a story and engage with followers.
Social media stories are short videos that can be shared on platforms like Facebook and Instagram. They have all the benefits you’d expect from a short video: they’re easy to create, easy to consume and shareable across multiple platforms. This makes social media stories an incredibly powerful tool for brands looking to reach their target audience—and one that’s definitely worth exploring further!
Trend #2. Shoppable Posts
Shopping on social media is becoming more and more popular, and it’s not hard to see why. The shoppable post is essentially a post that allows users to click on a product and purchase it right then and there. If you’ve ever been shopping online and wanted to buy something as soon as you saw it, then you know what I mean by the value of this feature.
The user experience is similar to how it would be in an actual store, where they get the price information upfront (including shipping costs), along with reviews from other customers who have purchased that specific product before them.
The best part about using shoppable posts is that they increase conversions by up to 500%. This means that if your conversion rate was 1%, after adding this feature onto your website or social media channel, it could potentially go up by 0.5% – which can add up over time!
Trend #3. Influencer Marketing
Influencer marketing is an effective way to reach your target audience in a new and authentic way. Influencers are considered more trustworthy than celebrities or traditional celebrities, and they’re more likely to share content with their followers.
Influencer marketing was once reserved for the most popular of bloggers, but now even small businesses can benefit from working with influencers who have large online followings. By leveraging their large audiences, influential bloggers can drive awareness, engagement and conversions for brands of all sizes.
Trend #4. AI and Automation
Artificial Intelligence is often used to automate tasks that have a known or predictable outcome. Many times, these tasks are repetitive in nature (e.g., predicting the weather) and require little human intervention. AI can also be used to automate tasks that require judgment, creativity, or empathy—but it’s more likely you’ll see these functions performed by humans rather than machines in the future.
Trend #5. Chatbots and Messaging Applications
The future of digital marketing is the chatbot and messaging app. Chatbots are a great way to engage with your audience, automate repetitive tasks and improve customer service.
Let’s take a look at how you can use chatbots and messaging apps in your digital marketing strategy:
- Use them for message broadcasting – Chats are great for sending out information about new products or promotions to all of your customers at once. You can also use it as a tool for customer service by creating pre-built responses to common queries that will answer them directly without having to wait in line on the phone.
- Use them as an FAQ database – A quick way to answer many common questions at once is by using FAQ bots which provide instant answers based on keywords entered into the system by users looking for more info on specific topics (e.g., “are these pants waterproof?”). This allows you to save time answering repetitive questions while also helping people find what they need more quickly than usual!
Trend #6. Interactive Content
Interactive content is a great way to engage your audience. It can be used in many different ways, such as quizzes and interactive video. You can also use it to create polls or surveys and even ask for feedback from your customers. This will give you a better understanding of what they like and dislike about your products or services, so that you can improve them in the future!
Trend #7. The Impact of Voice Technology
Voice technology will be a major trend in 2023.
Voice technology is already being used in many parts of our daily lives, from ordering food and calling rideshare services, to using voice assistants like Siri and Alexa. In the next five years, we’ll see an increase in its use for digital marketing purposes as well.
Why is voice so important? Well first off, it’s convenient! Instead of typing out all your questions or commands on your phone or computer screen, you can simply speak them out loud! This means that users don’t have to hold onto their device while interacting with it (which makes them more likely to keep using it). It also allows us to interact with our devices hands-free—much better than holding up a smartphone at arm’s length for hours at a time! Voice technology will change the way we interact with our devices significantly over time by making things easier (and more fun) than ever before!
Trend #8. Growing Importance of Online Reviews
The importance of online reviews is growing by the day. In fact, 70% of consumers say that user-generated content is important to making purchasing decisions. If you’re not yet using these reviews on your website, now’s the time to get started!
What kind of information should you be looking for in online reviews? The first thing that comes to mind is a star rating. It lets customers know right away whether or not they should take your product seriously — if it gets five stars instead of one or two, they might buy it more quickly than they would have otherwise (and if it gets one or two stars instead of four or five…well…).
The second most important piece of information is the content itself — what did this reviewer actually like about your product? What did they dislike? Why did they feel compelled to write a review at all? This information can help you improve your future products based on what people actually want from them!
Internet marketing is fun!
Internet marketing is fun! It can be a great career choice, and if you’re looking for something where you can learn and grow, then this might be the right fit for you.
There are lots of opportunities to learn and grow as an internet marketer, but it’s also a great way to meet new people, make money, and have a lot of fun along the way
The digital marketing landscape is constantly changing, and there are always new ways to reach your audience. It can be hard to keep up with all of these trends, but if you’re willing to experiment with new strategies, then you’re sure to find something that works for you. In the meantime, don’t forget that traditional advertising still works—and sometimes even better than new technologies like social media stories or interactive content!